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AI Insights · Timothy · October 2022

Top 5 Social Apps on Android in Nigeria Q3 2022

Discover the performance of the top 5 social apps on Android in Nigeria during Q3 2022, including Instagram Lite, Facebook Lite, TikTok, Facebook, and Save Status - Video Downloader.

Top 5 Social Apps on Android in Nigeria Q3 2022

In Q3 2022, the top 5 social apps on Android in Nigeria showcased varying trends in downloads, revenue, and active users. Here's a detailed look at their performance based on data from Sensor Tower.

Instagram Lite experienced a significant drop in weekly downloads, starting at over 270K in late June and descending to around 38K by the end of September. However, weekly active users remained robust, peaking at approximately 1.2M in late July before stabilizing around 1.1M towards the end of the quarter.

Facebook Lite showed a relatively consistent download rate, with weekly downloads fluctuating between 50K and 130K. The app maintained a strong presence in terms of active users, growing from 4.8M in late June to over 5.2M by the end of September.

TikTok saw a noticeable decline in weekly downloads, starting at 184K in late June and dropping to 46K by the end of September. Despite this, weekly revenue for TikTok remained relatively stable, averaging around $7K throughout the quarter. Active users also showed consistency, hovering around the 1.3M to 1.4M mark.

Facebook had a steady weekly revenue, averaging around $400. Weekly downloads saw a peak of nearly 75K in late August but dropped to around 40K by the end of the quarter. Active users remained strong, averaging around 14.2M throughout the period.

Save Status - Video Downloader experienced a surge in weekly downloads, peaking at over 112K in late August before dropping to approximately 34K by the end of September. Active users saw a significant increase, starting from 18K in late June and reaching over 236K in late August, before stabilizing around 172K towards the end of the quarter.

For more detailed insights and trends, visit Sensor Tower.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2022